Arts marketing insights - the dynamics of building and retaining performing arts audiences
- Författare
- Joanne Scheff Bernstein
- (Joanne Scheff Bernstein foreword by Philip Kotler., Includes bibliographical references and index)
- Språk
- Engelska
| Förlag | År | Ort | Om boken | ISBN |
|---|---|---|---|---|
| Jossey-Bass | cop. 2007 | USA, San Francisco | 294 sidor. | 978-0-7879-7844-0 |